Pure Shaping Serum 200ml Joico Achieve instant and superior styles

Achieve instant and superior styles that last²

Lithium ion battery features 2 hour cordless runtime

Fights the premature miniaturization of hair follicles and improves hair anchorage

fights frizz

Matrix So Color permanent oxidative dyes are perfectly matched—so you can achieve seamless

Pure Shaping Serum 200ml Joico Achieve instant and superior stylesThe PURE Shaping Serum is a versatile spreadable sculpting serum that gives hair more body and shine. UV, Thermal and Humidity defense to protect against overexposure to the sun, swimming, chemical treatments and heat styling. Controls frizz providing a natural looking style. Styling bodifying agents provides long lasting memory and texture. Medium Strong control. High Shine. How to use: Spread evenly throughout towel dried hair. Style as usual. Tip: